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Essen street scene: air show posters and KdF, 1937

Posters announce a Groß-Flugtag at Essen-Mülheim, a woman looks into the Strength through Joy ticket office, and another buys flowers at a stall.

A woman in a white dress walks past a building-site hoarding pasted with posters for a Groß-Flugtag at Essen-Mülheim, biplanes wheeling across them with the swastika on their tails. A woman in a small hat looks into the window of an advance ticket office lettered N.S.-Gemeinschaft Kraft durch Freude, where notices offer a Swedish fairy-tale dance troupe; a man in a bowler and a boy in braces study a shop window, and the boy looks at posters for the spa of Bad Oeynhausen and for SS riding days. Under a big umbrella a woman chooses a bunch of flowers while a tram passes.

Robert Ley's Strength through Joy, part of the German Labour Front, sold theatre tickets, excursions and holidays to millions of workers. The posters on an ordinary street show how thoroughly the party had woven itself into leisure, sport and travel.