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The tower of the Generali building on Jaffa Road

Name: The tower of the Generali building on Jaffa Road
Uploaded: 2026-09-04T00:56:16.003Z
Duration: 10 s
Channel: The March of Time (Outtakes)
Description: A four-storey stone office block with a tower at its corner, crowned by a sculpture and carrying signboards over its entrance, faces a broad, almost empty crossing; a few pedestrians walk along the arcades, a lamp post leans over the road, and a black-and-white striped post stands at the kerb. The source names the building of the Italian insurance company Assicurazioni Generali.

A four-storey stone office block with a tower at its corner, crowned by a sculpture and carrying signboards over its entrance, faces a broad, almost empty crossing; a few pedestrians walk along the arcades, a lamp post leans over the road, and a black-and-white striped post stands at the kerb. The source names the building of the Italian insurance company Assicurazioni Generali.

Period: 1938
Credit: The March of Time (Outtakes)US National ArchivesPublic Domain (NARA) · Digitalisierung und Bearbeitung: © zb Media GmbH

Specifications

Clip name: HFE010446
Length: 0' 10"
Aspect Ratio: 16:9
Frames per Second: 24 fps
Chroma Subsampling: yuv422p10le
Resolution: 1920 × 1080
Format: MOV
File Size: 205,489,491 bytes

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